Unblocking heart health in the UAE: A movement rooted in action

6 November 2025

In the UAE, 40% of adults are at risk of atherosclerotic cardiovascular disease (ASCVD) yet remain unaware until they experience a more serious event. Through the Unblocked movement, Novartis is rallying communities, workplaces, and healthcare systems to inspire individuals in the UAE to take control of their heart health, beginning with cholesterol awareness.

The campaign kicked off with the APMA C’allenge In April 2023, encouraging Novartis associates to get moving and get screened. But it didn’t stop there. In September, the Heart Health Unblocked Employer Awareness Campaign brought cholesterol education and screening directly into UAE workplaces, encouraging conversation about prevention and early detection.   In 2023, the challenge saw more than 1500 employee participation, with 260 teams formed and over 45,000 physical activities recorded during the four-week period. 

With over 72% of UAE adults affected by high lipid levels, the message is urgent and clear: know your numbers, act early, and protect your heart. This isn’t just a campaign. It’s a movement to unblock better outcomes—one workplace, one conversation, one heartbeat at a time.