Novartis India launches ‘Beat Bad Cholesterol’ campaign for better health outcomes

1 November 2025

To spark a nationwide shift in heart health awareness, Novartis India teamed up with The Times of India—the market’s most widely read English daily—to launch the ‘Beat Bad Cholesterol’ campaign. The campaign focused on educating the public on the importance of managing their LDL-C numbers and protecting their heart health.

With one in five global heart-related deaths occurring in India, the campaign brought together celebrities, cardiologists, and patient advocates to spotlight prevention and early detection. Featured across six editions of Times of Heart Health to 17.8 million readers, the campaign resulted in a remarkable rise in awareness about heart failure in India.

Momentum for the campaign peaked at the Unblocked event in Mumbai, where over 300 Novartis associates joined Bollywood icon Mandira Bedi for a morning of fitness and fun, all while promoting better heart health.

The campaign powerfully delivered its message of proactive heart health, reaching over 100 million people and 50,000 households through national TV coverage. It sparked a more than tenfold surge in Google searches for LDL-C—clear proof that it got people thinking, and acting, on their heart health.